SLG Marketing is advising client Polypipe Civils on a campaign to raise awareness of ‘heart health’ in the construction industry, in collaboration with the British Heart Foundation and Constructing Better Health.
The year-long initiative - ‘The Polypipe Run’ – was launched at the prestigious Infrastructure Show in London, one of the key events in the construction industry calendar. Polypipe Civils hosted a special Ridgistorm-XL large diameter pipe football shoot-out competition on one stand, and showcased the MINI Cooper charity raffle prize on another.
The campaign’s serious message hit home when results from the free blood pressure checks, also offered on the Polypipe Civils stand, were analysed. Seventy people were advised to seek further medical advice following their results, which backs up the findings of a recent survey by Constructing Better Health, where 10% of building workers had high blood pressure.
Julie Malone, SLG’s joint managing director, commented: “The construction industry has an extremely high incidence of heart disease, and Polypipe Civils was keen to help to raise awareness of this important issue, and at the same time raise a substantial amount of money for the British Heart Foundation, to go some way to solve the problem. The Polypipe Run features Ridgistorm-XL, a huge storm drain which is big enough to drive a Mini through, and this was the inspiration behind the raffle prize.”
Over the next twelve months a range of fundraising Polypipe Run activities are planned, including a nationwide merchants’ roadshow to heighten awareness of the heart health message across the construction industry, as well as a five-a-side football tournament and a prestigious Regatta which will take place in the summer.
Polypipe Civil’s Managing Director, Glen Sabin, is keen to focus on the health element of ‘health and safety’. He commented: “We realised that whilst site safety is of paramount importance to the UK construction industry, it does not necessarily go far enough in promoting a more healthy way of life. We wanted to support a British charity and help to fundamentally change the way the industry views the issue of health.
“This campaign provides a good fit for us as a British manufacturer. We wanted to create maximum impact for the campaign and the raffle gives us a great opportunity to raise as much money as possible for the British Heart Foundation. The Mini is one of the great symbols of Britain and we’re sure people will be excited by the campaign and raise money for such a worthy charity.”
Purchasing a £2.00 raffle ticket couldn’t be simpler, just log on to www.polypipewms.co.uk/heart.
