We’re delighted to announce that we’ve added to our portfolio of clients by winning new business from two major names involved in the roofing and insulation sectors.
We’ve undertaken separate branding exercises and developed marketing communications strategies for both Recticel Insulation Products and its sister company Gradient Flat Roofing. “The opportunity to work with both Recticel and Gradient presented a very interesting marketing opportunity as both companies are involved in similar sectors of the market and yet they offer markedly different products,” explains Mark Gill, Joint Managing Director at SLG Marketing. “It has been a challenge to define the separate identities for each company and develop the most effective way of communicating them to the market.”
Our specialist 3D computer modelling capabilities have also been used to produce stunning new 3D images of the companies’ products, some of which can be seen on the new website which we’ve created for Gradient at www.gradientuk.com. We’ll also be providing ongoing PR support for both companies.
