SLG Marketing has proved that quality always rises to the top by being shortlisted for nine awards in the B2B Marketing Awards and Construction Marketing Awards.
The B2B Marketing Awards recognise and honour strategic, creative and effective marketing communications campaigns in business-to-business marketing. As a result of some of its most effective work for both long-standing and new clients, SLG has been shortlisted in the following categories;
- BEST USE OF CREATIVE for the ‘Challenging Tradition’ campaign on behalf of Polypipe Terrain
- BEST PRODUCT LAUNCH CAMPAIGN for the ‘TriAx’ product on behalf of Tensar International
- BEST LEAD GENERATION CAMPAIGN and BEST LIMITED BUDGET CAMPAIGN for SLG’s own Gingerbread Man direct mail campaign.
In recognition of SLG’s experience and understanding of marketing to the construction sector, the agency is also shortlisted for no less than five awards at the 2008 Construction Marketing Awards in the following categories;
- BEST USE OF ADVERTISING for the ‘Challenging Tradition’ campaign on behalf of Polypipe Terrain
- BEST USE OF DIRECT MARKETING for the ‘Audi Quattro’ direct marketing campaign on behalf of Multibuild
- In the BEST PRODUCT LAUNCH category, SLG stands a good chance of winning, with both the ‘TriAx’ campaign on behalf of Tensar and the ‘Ridgistorm-XL’ launch on behalf of Polypipe Civils shortlisted for the award
- AGENCY OF THE YEAR
“We’re delighted with the quality of the work we have produced this year,” comments SLG’s Marketing Services Director, Mark Gill. “These awards are fantastic recognition of the strategic and creative campaigns that have delivered excellent results and added value to our clients. To be recognised in both our specialist areas with so many nominations is a great achievement and demonstrates that we are leading the way in terms of high quality, dynamic campaigns.”
